Our Mission
To contribute to society’s development by making positive impact on people and institutions, using strategic communication theories and practices. .
CORPORATE OFFICE: SF 003, Gobi Plaza. Ile Epo Alhaji Busstop, Egbeda-Idimu Road, Egbeda, Lagos.
- Development Communication
- Gender Issues Advocacy
- Empowerment (through Training & Skills Acquisition)
- Media Content Creation.
- Conflict Resolution
- Nature Conservation
- Publishing
Tel: 234- 8023089548
SOME OF OUR PROGRAMMES
The ROAD SHOW/ROAD SAFETY INITIATIVES
DCRC is in partnership with the Federal Road Safety Commission (FRSC) to develop a TV Reality Show to reduce road accidents through publicity and enlightenment. The edutainment programme involves members of the public taking part in a quiz competition on traffic regulations and road safety. The programme, endorsed by several media partners, involves members of the public phoning into the studios to respond to tests on road safety and going home with fabulous prizes. MoU with the FRSC has been signed with DCRC the initiative is in the works.
Meanwhile, DCRC has also signed an MoU with Transportation Growth Initiative of Canada with a view to partnering the organization for its transport initiative in West Africa.
NAIJA STREET
Naija Street, as a 30-minute comedy series of an imaginary street in which various shades of the nationalities that make up Nigeria live – Ibo, Hausa, Yoruba, Edo, Fulani, Ijaw, Idoma etc. This Street is a mirror of the larger Nigerian society. The strategy is to hook the viewer with comedy and send attitude and behaviour change communication messages.
Every week, a current happening in the real Nigerian society (e.g. insecurity) is dramatized on the ‘Street’ for 10 minutes, listeners are then invited by the Anchor (Ngozi Nwosu) to a discussion on the issue and the conflicts would be resolved.
Naija Street premiered in 2015 as a TV Programme was on five strategic regional TV stations in the country: NTA Abuja, LTV 8 Ikeja, NTA Aba, BCOS Ibadan and NTA Jos with sponsorship from the National Orientation Agency and ran 40 episodes through 2015.
The TV streets was supported by the National Orientation Agency, Abuja, a parastatal o the Federal Government of Nigeria.
Due to the huge cost of network TV, the executive producers of the programme rested the programme to re-create it for Radio audience in another way as a radio drama which has been named Naija Konnecti. The objective remains the same: to foster unity and development among Nigerians. Leading Nollywood stars such Ngozi Nwosu, Jide Kosoko, Dele Odule and Saeed Mohammed (Funky Mallam) would feature in the radio edutainment show which would hopefully begin airing soon.
The programme’s appeal cuts across the socio-economic strata: upper, middle and lower class, primarily targeting ‘the family’. (Please review tapes of Naija Street TV in our video section).
TRAINING WORKSHOPS, CONFERENCES, and OTHER DEVELOPMENT PROJECTS
DCRC has served as consultants to numerous local and international organizations in the area of man power development, especially those related to communication and empowerment. Organizations that we partnered with include: Newswatch Magazine, Unilag Mass Communication Alumni Association, Complete Communications Limited and the Ogun State Government.
Several of our partnership programmes are on-going.
COMMUNITY MEDIA FOR DEVELOPMENT
DCRC, in partnership with Third World Media Ltd, is the leading NGO in Nigeria in using the rural press for development. We have published Ikale News newspaper for over 22 years to stimulate development in Ikaleland, Ondo State. Please visit ikalenews.com for some of our editions. We have organized conferences, awards and support projects to aid the development of the community.
PRESERVATION OF MEDICINAL PLANTS.
Our latest programme in DCRC is to save and preserve medicinal plants in Ikaleland, Ondo State. We observed that longevity in this community is very unusually high and our further investigations reveal that the older people rely on medicinal plants as food.
Unfortunately, these plants are not being preserved and they are going extinct. Just as the Chinese preserved and modernized their own local herbs and made them popular around the world, DCRC is determined to preserve and modernize the use of these natural herbs for food: marigbo, keeghe, itapan, etc. We are setting up a Foundation in this regard so that the initiative will be a reality. [Picture: Ikale Medicinal Plants Projects.
- Dr. Bolu John Folayan (CEO): 234-8023089548, bolujohnfolayan@gmail.com or bolufolayan@dcrc.ikalenews.com
- Mr. Bayo Adekanle (ED): 234-7035058620
- Empowerment (through Training & Skills Acquisition)
- Busayo Adaramoye (Corporate Affairs. 234-8082522140